Ingredients: Pears from Concentrate, Corn Syrup, Dried Corn Syrup, Sugar, Partially Hydrogenated Cottonseed oil. contains 2% of less of Citric Acid, Soduim Citrate, Acetylated Monoglycerides, Fruit Pectin, Dextrose, Malic Acid, Vitamin C (asorbic acid), Natural Flavor, Color (red 40, yellows 5 & 6, blue 1)
I just couldn't buy the regular fruit roll-ups in order to do this taste test. Look at that ingredient list!! I did have a colleague help. We tasted the Simply Fruit and compare it to Fruit Roll-ups. She had the originals recently. Ok so the verdict was that....
The Simply Fruit ...
1. looked the same
2. felt a little different, it was less stiff than the original
3. tasted more like real fruit (as to be expected given the ingredients)
4. tasted GOOD
5. did leave a bit of an aftertaste but not a real bad one
6. tasted less like candy, which is what the original tastes like
My conclusions is that this is the perfect lunch room substitute for my son. He will feel like he is getting a real Fruit roll-up but it is much much healthier and contains less chemicals. I know my son is pleased with them and that is what is really important in this review. This is just my opinion on this product.